The one thing we don’t need is any more leadership courses. We’ve all been there.
So what is required?
Well, what we need is a focus on what matters. What matters is what happens as a result of your leadership: the results. We will be measured on our results and not our good intentions.
Yes, you need a VISION, a blue skies picture of what success might look like, and yes, you probably need a MISSION, some clearly defined numbers around what you might be doing when you hit that mission (turnover, profit, number of staff, number of clients) and the other levels of the business planning process (strategy, milestones, performance indicators). And that’s the easy, predictable stuff.
But the key to making the leadership ‘effective’ is around action.
So, I would say that LEADERSHIP is about VISION (and mission, etc) and DECISIONS and ACTIONS and RESULTS and OUTCOMES/BENEFITS.
Too much so-called leadership ’activity’ focuses on the needs of the group and not on the needs of the ‘client/customer base’.
When you focus on the end point (Covey’s “Start with the end in mind” concept) then the role of leadership becomes clear. Add some task-focused urgency to the equation (Who is going to do what by when? What are the quick fixes? What are the slower-burning actions?) and you start cooking on gas!
Leadership is needed not just in the boardroom. Action-focused leadership is what is needed more than ever in all your dealings with your customers. Create your customer leadership programme now.