Blog posts tagged Improve your marketing

Five ways to improve your marketing in 2012

If marketing is one of the things you want to improve this year, here are a few ideas to help you:

1. Start blogging in earnest – write articles regularly that help your customers do business better and you’ll be amazed at the results – wider awareness, increased trust, easier referrals, more sales.

2. Keep in touch by email. Don’t forget your current contacts in 2012 – if you want to make your life easier, devote time and attention to keeping in touch with those that know you. Communicate with them regularly in ways they appreciate and find useful and they’ll reward you with referrals and new business when the time is right.

3. Produce something really valuable. Take it further in 2012. Produce a piece of high quality stock content with a shelf life – the really strong, valuable stuff – a useful downloadable guide, ebook, whitepaper, research or king of them all – a book. Up the value for greater return.

4. Stop flirting with social media and get stuck in. It’s no longer on the fringes, it’s how many of your customers and clients research, connect and communicate today. Get involved!

5. Make your website a resource, not a brochure. Turn it into a valuable resource for your clients, not just a promotional tool for you. Stop shouting, start helping: put your clients first.

At the heart of each of these ideas is valuable content. Make your marketing all about creating and sharing information that is genuinely valuable to your particular buyers and watch your business grow.

Sonja Jefferson is an expert contributor to Marketing Donut and owner of Valuable Content Ltd.

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