2010 has been a fantastic year for Marketing Donut and we are about to take a seasonal break to recharge our batteries ready for the challenges that 2011 throws at us!
We couldn’t have done it without all of you — your insights, comments, blogs, tweets and advice make Marketing Donut a living, breathing resource for small firms in the UK.
In particular, we’d like to thank the experts that have generously passed on their marketing know-how and the small firms that have shared their experiences with us — Naked Wines, Ling’s Cars, Chase Vodka, A Quarter of and Crazy Fox Golf to name just a few.
Here are a few of our achievements this year:
What does 2011 hold? Well, you can expect fresh Donuts and an even stronger local presence in the next year. And of course, we’ll continue to champion the cause of small-business owners across the UK.
None of this would be possible without your enthusiastic support of our work. The Donut sites are all about you — the owners, managers, employees and supporters of the UK’s small businesses owners — and we appreciate all the kind comments and messages of support you’ve sent us throughout the year.
Have a great Christmas and a fun New Year. We’ll be back on 4January with more news, stories, tweets, offers, competitions and advice — everything you need to help you run your business better.
Editor, Marketing Donut
What a year it has been for the Marketing Donut! We have had such a busy time with bringing small businesses the best resources to help them with their marketing that we are having a well earned break over Christmas and into the New Year.
The website and all its resources will be fully available but this will be the last blog post and there will be no Twitter activity from @MarketingDonut until Monday 4 January when we will be back with a renewed vigour and determination to help your small business take on the challenges of 2010.
If your craving for small business donuts is so insatiable, why not gorge yourself on our Facebook Fan page? Start a discussion with fellow small businesses or ask the community a question. If you can’t stomach any more Christmas television or you have lost your Radio Times, head over to the Marketing Donut YouTube channel.
We would like to say a big thank you to everyone who has helped make the Marketing Donut all that it is so far, be that our experts, sponsors and you, our readers. We wish you all a restful Christmas period and a Happy New Year.
James, Simon, Rachel and Kasia - the Marketing Donut team.
If you make presentations frequently, or are likely to need to, take a few moments to hear some very useful advice from some world class experts who know how to make PowerPoints really work.
What do you think? Could some of these techniques help you add life your PowerPoint game?
Guest post by Tom Albrighton
Modern marketing is a lot like a party. Work the room right and you’ll attract interest and new contacts. Fail to shine and you’ll be going home alone. Here are the ten marketing partygoers you never want to meet – or be.
1. The counsellor is full of unwelcome ‘why don’t you’ advice for everyone she meets – she’s the answer to a question nobody asked. Marketing moral: expertise is becoming devalued; cultivating strong personal connections may work better than positioning yourself as an expert.
2. The egotist holds forth interminably on his favourite topic: himself. Marketing moral: focus on the customer, not yourself. (See this post for more.)
3. The wallflower stands shyly on the sidelines even though her best friend could be introducing her to plenty of guests if asked. Marketing moral: proactively cultivate and request referrals and testimonials.
4. The geek batters you into submission with an enthusiastic but crashingly dull monologue about his phone, computer or other gadget. Marketing moral: don’t confuse technical features with customer benefits.
5. The clown keeps the jokes coming even if they’re not appreciated, appropriate or even funny. Marketing moral: Humour doesn’t travel and should be used with care – can you guarantee the reaction you’re hoping for?
6. The miser brings Liebfraumilch but drinks Moët. Marketing moral: In modern marketing, particularly social media, you have to give something (of yourself) before you receive.
7. The butterfly is always looking around the room for someone more interesting to talk to. Marketing moral: don’t neglect here-and-now customer needs in the quest for new connections or business.
8. The gatecrasher shouldn’t even be here at all but he never misses the chance to party, even if he doesn’t know anyone. Marketing moral: don’t waste time and money making a big splash when you really need focused exposure.
9. The nervous hostess flits between conversations, asking everyone if they’re enjoying themselves (and the vol-au-vents). Marketing moral: don’t over-regulate the conversation about your brand or content; allowing criticism shows strength and confirms authenticity.
10. The chatterbox just won’t shut up! Marketing moral: We can’t talk and listen at the same time; make time for learning as well as pushing out content.
On Tuesday, 30 June at 0930 GMT, this will be the day that Marketing Donut, more pertinently @marketingdonut, will make use of the power of Twitter in all its real-time networking glory. We’ve decided to host a “conversation conference” on Twitter so that small businesses, entrepreneurs, marketing experts and anyone who wants to be a part of this online event can chat about all things marketing. There will be a concentrated burst of activity between 0930 GMT and 1100 GMT. To get things going, we will be discussing topics and articles from the Marketing Donut. There will also be opportunities for small businesses to raise their issues or queries with our marketing experts. We also want to connect small businesses with fellow small businesses. It will be a simple conversation about your marketing activities in an online forum full of those who want to help you. This is not an exclusive invitation only event; we welcome the insight of anyone with a Twitter account. There are a number of ways to get involved:
Tweet comments about something you have seen on Marketing Donut Ask a marketing related question. You could be the one person who starts off a great debate or pose that marketing question you always wanted to ask. Engage in a one-on-one conversation. It could be with one of our experts, a fellow entrepreneur, or a complete stranger. You could Retweet a tweet that appears as part of the flow of ideas that you find useful, funny or of interest to your followers.
Following the event Following the event is easy too, it may be that you don’t want to jump right in and that monitoring the event is all you want to take from the online conversation conference. If you use desktop Twitter applications, such as Tweetdeck or Seesmic, it is possible to set up search windows which will feed the whole flow of the conversations in real-time. Simply search for the hashtag topic of “#mydonut” This will be a great opportunity to get involved with small businesses and marketing experts alike. Look out for #mydonut come Tuesday 30th June and be a part of what is hoped to be a fun and worthwhile Twitter event hosted by Marketing Donut. Join in, use the #mydonut Hashtag, and let’s have some fun!
The Marketing Donut is a truly collaborative project and we’ve used some of the best people available to create this fantastic new resource. Central to this is the involvement of more than 100 expert contributors.
We’ve always worked with experts at BHP and believe their involvement is key to the practical and unbiased nature of the content we produce. It can be a challenge to incorporate feedback from different experts, each with their own views. But there’s a real sense of achievement when after the umpteenth round of corrections, you end up with a piece of content upon which everyone agrees – and that still reads well.
We’ve struck gold with the Marketing Donut and have some great people working with us. From high-profile marketing writers through ex-marketing directors of blue chips to well-known social networkers, plus, all the key marketing bodies – they’ve all given their time, knowledge and support. We’re very grateful for this.
Currently, we’re recruiting for the next Donut – so if you’re an expert in start-up issues, please get in touch.