Blog posts tagged Event

Marketing Donut's Twitter conference - a great success!

No one knows when it might happen again but one thing is certain, the first Twitter Conference hosted by Marketing Donut, under the #mydonut hashtag, was a fantastic event and great success on many levels.

On Tuesday, 30 June at 0930 GMT the event kicked off with a flurry of activity. Overall it could be said that the conference was a piece of organised chaos where ideas were exchanged, views were shared and conversations were had. The event was organised with help from Twitter for business expert – Mark Shaw – who shares the Marketing Donut goal of helping small businesses get the best from their marketing activities.

Early estimates made by expert Twitter analyser, Andrew Fielden, indicate that the conference saw over 1,800 tweets exchanged in the 90 minute marathon session. Andrew said: “Wow, it was manic wasn't it and just goes to show how popular something like that can be. Well done to you guys for the effort being put in.”

The biggest result, in Twitter terms, was the 4th place positioning in the trending topics chart for a sustained period of time. The best part of the conference was the real reach that the event had and saw small business owners exchanging ideas, questions and views in one place with experts. As you can imagine, Marketing Donut site traffic was on the up and the overall reach of Twitter users who could have seen any one of the tweets was 67,562.

The range of topics covered was vast and we hope that it was a gainful experience for all involved – as a trial event we did not know what might happen; but there is a definite working idea, which can be adapted for another time, in order to help small businesses maximise their marketing activity, and to get them connected with experts in one place for free!

Thank you to everyone who took part.

A selection of tweets by experts, small businesses and the Marketing Donut during the event:

yBCmels RT @simon_editor: Phew! Thanks for you question and comments, everyone. Good event! #mydonut// Solid effort!
Tuesday 30th of June 2009

Signposter Great conference #mydonut people. Have a fantastic time. Now back to work ;-(
Tuesday 30th of June 2009

MarkPocock Are you building your list on your web site? No, don't offer your damn newsletter.Offer something of value. #mydonut
Tuesday 30th of June 2009

ThePodCompany RT @Firzzy: Do facebook pages really work? #mydonut
Tuesday 30th of June 2009

MarketingDonut Today a twitter conference-tomorrow..some kind of Glastonbury for Twitter? #mydonut
Tuesday 30th of June