Many business owners start with a vision and some even create a strategy to achieve it. However, many business owners fail to achieve their vision — usually because they fail to take the actions necessary to make it happen.
In a business context, a vision is an image of how the business owner wants the business to look in the future and so it dictates the direction of the business. It includes the core values that drive the ethos and culture of the business and it forms the basis of the strategy and all activity going forward, providing a framework within which all decisions are made.
An effective business vision is one that inspires and motivates the people in the business to take action. If it doesn’t do that, then it is of little use. Follow these three steps to creating a truly motivational business vision:
Your Intent is about the “what”.
It’s about knowing what you want your business to be like. It’s about specifically defining what you want to achieve and clarifying the kind of work you want to be doing and with whom. It’s also about deciding where you want to work from, both in terms of environment and location.
Purpose is about the “why” — in other words the reason you are in business.
Your “why” stems from your personal values (the things that are important to you) and because of that, it is your deepest driving force. It’s about what your intent means to you and specifically what achieving it will enable for you.
Once you have defined your intent and purpose, you have the basis of a vision. However, to make it real, you need to take action.
The key to this is making it tangible — it’s about literally creating your future. When your vision starts to exist outside of your imagination, then your beliefs, thoughts and actions become aligned with it and you are more likely to make it happen.
Tamsen Garrie is a business and personal growth mentor and coach.