I absolutely love this time of year. As the clock starts to climb down to the end of 2009 I can feel a real sense of optimism. My renewed sense of buoyancy is partly down to our customers: working in the ecommerce industry the four weeks leading up to Christmas are their busiest. 2009 was a very tough year for all of us but there are plenty of reasons to be cheerful in 2010.
However, success doesn’t come without hard work and I am determined to make 2010 a successful one! Within this post I want to air my three new year’s resolutions for the business.
Do less, better
It may sound obvious, but for any business to success everyone has to be pulling in the right direction. However the start of a new year is a great time to sit back and review if you are pulling in too many directions.
It’s far too easy to do too much. If you’re anything like me I hate turning down projects and opportunities. However doing lots badly isn’t a strategy for success. Doing 100 mediocre things with your business will only make you 100 times more average. Focus, pick a project, do it well and complete it, even if this means you turn down 99 other things.
Talk to more people
The core driver of any business is customers. Customers, like puppies, are not just for Christmas - they need to feel loved and appreciated all year. My second resolution is to speak to as many of my customers as I humanly can. I want to find out how they tick, how their business works, and most importantly why they are my customer and not someone else’s. Anyone in a decision-making capacity within your business should be speaking to customers, not just sales and support.
One of my sporting heroes is the amazing Rebecca Romero. If you don’t know who she is, Google her, she is inspirational. Romero has won two Olympic medals in two different sports: rowing and cycling. And because of rule changes it looks like she will need to find a third sport to compete in for 2012. I want my business to be like Rebecca Romero, consistently excellent but not afraid to adapt.
Why only three resolutions, well it would be impossible to complete the first one with a list longer than my arm. What are you going to do in 2010 to improve?
Marketing your business via your blog or a social network takes an adjustment in the way you think about how to write for your business. In this video, we look at four great web apps which know how to get a Web 2.0 marketing strategy spot on.
PostRank knows the importance of great content. Writing about the right topics will ensure that customers become readers and return to your blog time after time. Since starting your business blog, what response have you had from readers? If you haven’t started a blog, perhaps this video might help.
I work with a lot with many small businesses - most days of the week! Here is some advice if you are starting up or wanting to stay ahead of the game on the marketing front:-
Article originally appeared at Real Eyes Marketing Blog
Great businesses are built by great people, and that’s why recruitment is such a critical part of growing a successful small business and creating the right type of company culture.
Innocent drinks co-founder Richard Reed talks about the challenge that Innocent Drinks has faced in recruiting the right people for their business.
What’s interesting about this from a marketing perspective is that a business’ culture is often a caricature of the people within the business. And likewise, the culture of the business, or the brand, will determine who you can attract in. How strongly do you focus on the culture of your business, and has it proved to be a worthwhile marketing strategy when you’ve been looking to get the right people on board?
Last night the inaugural Golden Twits awards took place to recognise UK organisations and individuals that use the Twitter social media platform best.
There were sixteen categories to get through during the proceedings. The ceremony took place at the Fabric nightclub in one of the trendier parts of London and saw nearly 100 people attend the event itself and many more tuned in online.
BHP Information Solutions' @MarketingDonut account was nominated in a total of four categories, including the Public vote award which was made up of the likes of that pesky meerkat, Aleksandr Orlov and the world’s richest football club, Manchester City.
We were truly delighted to be the recipients of two awards on the night. The @MarketingDonut Twitter account has been recognised for its tweets in the Public service and Information service categories. Also, thanks to your votes, we secured 5th spot in the public vote and even beat the meerkat!
Of course we are delighted with our awards and fighting over who gets to keep them but we are genuinely grateful for the tweets, conversations and followers who put us in the position to be rewarded. In the spirit of sharing the best of everything online, we think these awards belong to the vibrant community we are forging online and hopefully will inspire you and your small business to give Twitter a go.
The Freemium model is a new concept for most businesses and changing to this system from traditional marketing is quite a turn-around. In this video, Peter Froberg gives his advice on how to tell whether your business is suited to a Freemium based marketing and profit structure.
The Freemium model is used heavily amongst web app companies as a way to attract customers. As a small business owner, what has your experience been? Do you think it's an effective way to market your business, regardless of the industry you're in?