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SMS bootcamp: keeping it personal

Your marketing texts need to be relevant, grab attention and arrive at just the right time. Holly Barber of Firetext explains how to get results.

Date: 12 July 2017   By: Holly Barber

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Making the most of viral trends in your marketing

Many businesses use viral trends in their marketing to get noticed. It's a strategy that comes with risks as well as rewards as Ian Naylor explains.

Date: 6 July 2017   By: Ian Naylor

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Four ways to improve your brand equity

Brand equity is about the bond between your business and your customers. Shweta Jhajharia explains how to boost your brand equity.

Date: 26 June 2017   By: Shweta Jhajharia

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Not using SMS marketing? Why not?

Text marketing is a powerful sales driver if you provide customers with targeted offers. Matthew Winters explains why SMS beats other channels.

Date: 23 June 2017   By: Matthew Winters

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Why delivery is key to online sales success

Delivery options and service are crucial for ecommerce retailers that want to keep customers coming back for more, says James Middleton.

Date: 12 June 2017   By: James Middleton

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How to buy your way to the number one spot on Google

Pay-per-click (PPC) advertising can help you get to the top of Google sponsored links but it must be well-targeted as Jon Wade explains.

Date: 30 May 2017   By: Jon Wade

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Where traditional marketing meets digital

Traditional marketing methods can be seen everywhere - from broadcast to print - and are working hand-in-hand with digital marketing campaigns.

Date: 25 May 2017   By: Simon Kay

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Three things to remember during a rebrand

Rebranding can be risky says Vilayte Essa. Make sure you involve your team and your customers in the process and use market research to guide you.

Date: 18 May 2017   By: Vilayte Essa