Twitter has become an increasingly powerful device for small firms, allowing them to engage with clients, reach a wider audience and spread brand awareness
However, although Twitter is useful on its own, there are a number of tools available to help you get the most from the social networking site. They range from tools allowing you to schedule and track tweets and analyse competitor profiles to apps that can help you increase your followers and manage several accounts.
Here are 15 of the best Twitter tools:
- Hootsuite: Ideal for those using multiple Twitter accounts, it allows you to manage a number of accounts, schedule tweets and track brand mentions. You can read our guide to Hootsuite here.
- TweetDeck: A Twitter management tool, TweetDeck also gives you the option of organising followers into groups, helpful when creating customised marketing communication.
- SocialOomph: This dashboard application allows you to manage accounts and prides itself on being efficient.
- Topsy: With a searchable archive of over 450 billion tweets dating back to the beginning of Twitter, this tool offers valuable insight into public opinion.
- TweetReach: This tool helps you keep track of how many people saw your tweet and who these people are, making it easier to manage and analyse Twitter campaigns.
- Tweroid: By analysing both your and your followers’ tweets this tool helps you determine what the best times to tweet are.
- Klout: This tool works out your account’s popularity by giving it a score out of 100; it also gives you the opportunity to view a number of stats relating to your account.
- Twitter Counter: Providing statistics on Twitter usage, this application helps you keep track of how your account is performing.
- TweetAdder: Helping you increase your follower numbers by up to 50-150 a day, this tool ensures that your tweets reach a wider audience thus increasing brand visibility.
- Followerwonk: Perfect for sizing up the competition, Followerwonk enables you to compare and contrast your Twitter account with those of your competitors.
- Twitonomy: An analytics app, it allows you to track conversions, clicks and follower growth as well as monitor tweets from other users and perform keyword research.
- Buffer: Buffer lets you line up content and then automatically posts it for you throughout the day. Scheduling posts is a great way to keep up your Twitter presence but without the fuss.
- Twitalyzer: This application allows you to deep-dive into statistics and presents data in a variety of easy to digest graphs and charts.
- Twtrland: This application not only helps to increase your network but it also gives you a greater understanding of other people’s impact on Twitter, useful for looking at competitors.
- SocialMention: Allowing you to track and measure what people are saying about a brand, product or company, this app helps give an insight into popular opinion.
Using one or more of these tools could prove extremely beneficial to your small business by giving you a greter insight into followers and competitors and making your Twitter use more efficient and effective.
Matt Russell is writing on behalf of WebHostingBuzz.co.uk.