Everything has a story behind it, but if that story isn’t told, who cares? If no one had written down the tales of Camelot, King Arthur and the Round Table would be unknown today. No matter how great a story is, it doesn’t pass itself down on its own merits. Someone has to share it.
Your company’s story is no different: It must be told to make an impact. And leaving behind a legacy isn’t the only benefit — there are a number of ways it can help your business now.
One of the main objectives of any business is to build trust with potential clients and partners. Not only does writing a book give validity to your expertise, but it enables prospects to learn more. A book can also provide added revenue through sales.
It’s important, however, to tell the right story about your business to succeed. Here are two ways to find the best angle:
If you’re going to put the time and energy into writing a book, you might as well do it right. Keep these things in mind:
However, avoid writing about others (especially if you can’t cast them in a positive light), getting uncomfortably personal, or supplying boring information.
By crafting the right story, you’ll find new opportunities at your doorstep. For example, Gary Vaynerchuk ( author of Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World) and Dave Ramsey (author of EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches) both became New York Times bestsellers. While they were undoubtedly successful before, their stories propelled them to titan status in their fields.
So start looking for your company’s sword-in-the-stone moments. You just might end up the King Arthur of your field.
Nicolas Gremion is the ceo of Free-eBooks.