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How to put the passion into your presentations

Audiences like presenters to speak with passion. After all, if the presenter doesn’t care about their topic, why should we?...

Date: 27 February 2014   By: Andy Bounds

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How video marketing can help your business

Video may have killed the radio star back in 1978 but it’s proving to be a very successful form of marketing in the digital age. If you haven’t used it already, it’s time to produce your first marketing video — and here’s why.

Date: 26 February 2014   By: Marketing Donut contributor

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But I didn't want a Porsche! How to brief so you get what you want

Writing a brief might sound difficult or even boring, but I’d like to explain just how important it is. As a marketing agency, we're creative, logical people — but we don’t have psychic powers. If we did, we'd be able to stop wars or predict next week’s lottery numbers.

Date: 24 February 2014   By: Dave Endsor

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Email marketing trends for 2014

At the start of any new year we are often tempted to make a fresh start. Businesses frequently do the same thing — giving their websites a bit of a refresh, changing their policies, targeting new audiences and even updating how they get in touch with their customers.

Date: 20 February 2014   By: Marketing Donut contributor

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Four steps to give your exhibition stand the wow factor

Everyone wants to be the stand out exhibition at an event. No matter how big or small your stand or budget, you need to make an impact.

Date: 18 February 2014   By: Marketing Donut contributor

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What makes people buy? Understanding the psychology of the online shopping process

Helping shoppers go from browsing to buying is the name of the game in ecommerce. But it’s not as easy as it looks. Did you know?...

Date: 17 February 2014   By: Marketing Donut contributor

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How to improve the online shopping experience for your customers

Thanks to the internet, businesses can find themselves competing against competitors all over the world. As a result of globalisation, customers are getting bombarded every day with brand messages. Even when you have an excellent service or product, simply getting people's attention and having your ...

Date: 13 February 2014   By: Marketing Donut contributor

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How to raise your profile as an entrepreneur

Every entrepreneur needs to focus on PR — as founder you are often at the centre of the PR story.

Date: 12 February 2014   By: Marc Duke