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Why you can't ignore split testing

As if the process of devising an effective online marketing plan is not hard enough, small businesses also have to come up with creative approaches that will capture the attention of their target market.

Date: 29 August, 2013   By: Olivia Rose

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Marketing for start-ups

Having worked in B2B marketing for about 15 years for vendors and large agencies alike, about three years ago I decided to focus solely on the start-up world. Here are a few hints and tips for those thinking any business that needs to plan their start-up marketing.

Date: 27 August, 2013   By: Marc Duke

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How to use text to boost your next event

Communication is so important for businesses to succeed. Imagine a world without order confirmations, delivery updates or any acknowledgement you even exist. We’d be forever wondering if we did actually buy those skinny-fit trousers in coral red and if they’ll even arrive tomorrow, or perh...

Date: 23 August, 2013   By: Dan Parker

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Do you know how much your customers are willing to pay?

Value Based Pricing means charging what your customers are willing to pay (WTP).

Date: 22 August, 2013   By: Mark Stiving

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Welcome to the Outernet - integrating online and offline seamlessly

Although the history of the internet can be traced back to the 1950s, it was during the 0s when the concept of an interconnected world wide network —the internet — was introduced. However, it was in the mid 1990s, with the widespread use of email, Voice over Internet Protocol phone calls, ...

Date: 19 August, 2013   By: Grant Leboff

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Customer care lessons from a fish and chip business

When I run sales workshops, I always test the temperature of the audience by asking them about their favourite customer; not necessarily the biggest one, but one that they like on a personal level.

Date: 14 August, 2013   By: Mike Southon

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How to start valuable conversations that lead to sales

“I’m sitting on database gold,” says the owner of a consulting firm.

Date: 12 August, 2013   By: Sonja Jefferson

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It's official - blogging beats Twitter

It’s no secret that I am a big fan of blogging as a marketing tool. I will happily wax lyrical about the importance of generating quality content and how small businesses can make blogging central to a content marketing strategy. So I was delighted by the findings of a new survey that proves th...

Date: 08 August, 2013   By: Sarah Orchard