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Fresh ideas for your content marketing

Content marketing is a great way to get traffic to your site from the search engines and other websites. It’s worth doing because:...

Date: 30 July, 2013   By: Chloë Thomas

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Why website translation could be a waste of money

If you’re involved in websites, SEO, ecommerce or any other element of online business, without doubt you would have heard the drum of internationalisation beating louder and louder over the past few years.

Date: 25 July, 2013   By: Neil Payne

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Using email to drive your content strategy

Content marketing can be a hard-hitting and cost-effective way of building brand awareness and generating sales leads — and there are all sorts of ways marketers can promote their content — but one of the most direct ways of getting it in front of your target audience is through email.

Date: 23 July, 2013   By: Tink Taylor

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Amateur marketing is costing small businesses thousands

Two new surveys suggest that the majority of Britain’s 4.8 million business owners are confused about marketing in general and internet marketing in particular. And this confusion comes at a huge cost — the research pegs the shortfall at £25,417 per business.

Date: 22 July, 2013   By: Marketing Donut contributor

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Why YouTube is an essential marketing tool for small businesses - and how to take advantage of it

If you're a small business owner and you're not on YouTube, you're missing out on one of the most powerful marketing platforms out there.

Date: 18 July, 2013   By: Luke Clum

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Seven useful things your LinkedIn homepage can tell you

As a professional social networking tool, your LinkedIn homepage is more valuable than you may give it credit for.

Date: 17 July, 2013   By: Luan Wise

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How social media and mobile can turbo-charge your business

Everywhere you look these days, you'll find people using a mobile device to browse the internet or interact on social networks. If you're a business owner, it makes sense to take advantage of this.

Date: 15 July, 2013   By: Richard Eaves

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What do you do if your business goes viral?

Viral marketing is all about getting your customers to do the work for you. All it takes is for one influential social media user to get the ball rolling, and next you have more coverage than paid marketing could ever have produced.

Date: 11 July, 2013   By: Helen Cross