It’s not surprising that many small firms send regular email newsletters — they are a powerful and cost-effective way to connect with customers and prospects.
But, according to Email Monks, 75% of firms are not sending mobile-friendly emails — in spite of the fact that a staggering 43% of emails are read on mobile devices. And this is expected to rise to 50% by the end of this year.
The answer is simple — your email newsletters need to de designed responsively so they look good and function well on any device. Check out this infographic from Email Monks explaining why responsive email is essential: