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Just how well-connected are you?

It is often said that your personal value is not what you know, but who you know. This is powerful motivation for recent graduates to build their personal networks. Those of us of a certain age may have concluded that we already have enough friends and contacts; the challenge is making the best use ...

Date: 27 June 2013   By: Mike Southon

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Why your email newsletter needs to be responsive

It’s not surprising that many small firms send regular email newsletters — they are a powerful and cost-effective way to connect with customers and prospects.

Date: 26 June 2013   By: Marketing Donut contributor

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Mary Portas' marketing tips

Mary Portas has made her name championing small businesses and helping to turn around many small retailers facing declining footfalls and tough conditions on the high street.

Date: 26 June 2013   By: Marketing Donut contributor

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How to make social media your friend... and avoid burnout

Social media is time consuming, especially if you want to see results. But, as someone who eats, breathes and sleeps social media, I’ve discovered ways to make it a friend in both my professional and personal life, and to avoid burnout.

Date: 24 June 2013   By: Luan Wise

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Just how much is a Facebook Like really worth?

No matter why you use Facebook — for business or socialising — there’s no doubt that seeing those Likes rack up next to your latest post feels good, doesn’t it? It’s a fabulous endorsement. It means people think you’re funny, incisive, totally in tune with what they�...

Date: 20 June 2013   By: Sarah Orchard

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What, no website?

Hundreds of thousands of small firms in the UK don’t have a website. That’s right — hundreds of thousands. In 2013.

Date: 20 June 2013   By: Rachel Miller

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Five ways for retailers to get the most from Facebook integration

The big hot topic in ecommerce at the moment is personalisation. Through intelligent integration of Facebook Login, online retailers can access data on likes, interests, friends, even photos — a much greater wealth of more truly personal information.

Date: 17 June 2013   By: Declan Kennedy

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To stay in the real world, marketers need to listen

The sun is shining and I’m thinking about Christmas. My diary already contains activity for 2014. No doubt I’m lagging behind some in their marketing campaign planning.

Date: 13 June 2013   By: Luan Wise