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Marketing automation - the future is already here

Marketing automation will create a world where brands will know what you need before you do. However, there will always be a temptation to go one step too far.

Date: 30 May, 2013   By: John Fleming

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Getting the most out of registrations

If you’ve just launched a new website, you may want to offer registration so that users can become a member and interact with your site, access premium content or to undertake a free trial.

Date: 28 May, 2013   By: Neil Cavanagh

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What is the future of business?

Brian Solis is the author of Engage and The end of business as usual. In my view, he is one of the best in social media and marketing. His latest book— What’s the future of business (#WTF ) — is an extension of his first two books and it expands on the constant feedback loop or what h...

Date: 28 May, 2013   By: Ron Immink

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How to deal with difficult questions from the floor

You’ve given your presentation or made a speech. It has gone brilliantly — although you say it yourself. You ask if there are any questions … and over the next few minutes your smile begins to fade as you are caught off guard by a series of tricky and complicated questions from the au...

Date: 22 May, 2013   By: Anthony Garvey

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Boost your open rates - the best time to send your marketing emails

It’s easy to make assumptions about consumer behaviour — many marketers believe that sending emails first thing in the morning benefits their open rates as they will be at the top of people’s inboxes when they arrive in the office.

Date: 20 May, 2013   By: Marketing Donut contributor

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The battles of the consumer

Like you and me, superheroes have multiple identities to manage, from mild mannered citizen to super alter ego. In person, the personas are simple to sort out, but online, these identities are spread across the web, each one intended for a specific purpose be it family, business, topic expert or fri...

Date: 16 May, 2013   By: Russell Loarridge

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The secret to making your service firm stand out from the crowd

When most firms in your industry look pretty similar (actually almost identical) then why should people bother to buy from you when they can buy from the competition?...

Date: 15 May, 2013   By: Robert Craven

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Three reasons why you should outsource your social media activity

Facebook, Twitter, LinkedIn and the list goes on. Building a B2B social media campaign for your business can be a very time-consuming process.

Date: 13 May, 2013   By: Emily Lockey