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The power of web content to boost your business

This year, Google has made significant changes to its search engine algorithm, most notably their “Panda” update which devalues sites with poor quality content.

Date: 20 December 2012   By: Oliver Inwards

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Once upon a time - why your business needs a story

We write a lot about the need to talk about your business in a way that’s free from jargon, in language that your clients understand. It’s all about being likable and making connections.

Date: 19 December 2012   By: Sharon Tanton

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What's the best way to reach your customers?

How do you talk to your customers? The choices are many — by email, by letter, on the phone, by text, via Twitter, Facebook or any number of social media sites  — or even, shock horror — in person.

Date: 17 December 2012   By: Rachel Miller

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Five things you need to know about selling to China

For many newbies to China, one of the great frustrations is the internet. Most of the old favourites are blocked — YouTube, Facebook, Twitter and Google Docs; even Google searches can be painfully slow.

Date: 13 December 2012   By: Mark Tanner

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Getting festive: top tips for independent retailers

We were told that Monday 3rd December 2012 was Mega Monday (or Cyber Monday as others call it). Apparently, on this single day, up to £10,000 per second was being spent online.

Date: 12 December 2012   By: Clare Rayner

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Online orphans - the rise of shopping cart abandonment

Any company with an ecommerce website knows that order fulfillment is a big issue. And the main challenge for companies is trying to pinpoint specific reasons that customers are abandoning their online shopping carts.

Date: 12 December 2012   By: Marketing Donut contributor

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Five essentials for a successful marketing strategy

Every start-up entrepreneur sets out, armed with flip chart and pens, on a mission to draw up the perfect business plan. This often starts with a grand vision, and is accompanied by the financials to get there.

Date: 10 December 2012   By: Christina Richardson

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Seven secrets to boosting your Christmas sales

This Christmas will be another feast of discounts and offers for shoppers. Consumers expect them — so if you don't offer any then you're going to miss out on sales.

Date: 5 December 2012   By: Chloë Thomas