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Introducing the magic email

Most of us hate cold calling, and this job has became more difficult with the advent of voicemail. Nowadays, it is almost impossible to speak to anyone directly. Instead, I recommend sending carefully targeted and well-constructed e-mails.

Date: 29 October, 2012   By: Mike Southon

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What Steve Jobs taught us about marketing and sales

Friday 5th October marked one year since the death of Steve Jobs, but his legacy as an entrepreneur lives on. In particular, there are important sales lessons that we can learn from Steve Jobs.

Date: 26 October, 2012   By: Andy Preston

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Put down the megaphone and listen to your customers

If there’s one thing I’ve learned about marketing over the years it is this. As proud as you may be of your company, your product and/or your service, you should know that your customers or clients are definitely not as interested as you are. Their only concern is how well you can help the...

Date: 22 October, 2012   By: Sonja Jefferson

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The seven types of ecommerce business - and why it’s essential to know which type you are

Ecommerce businesses come in all shapes and sizes and unless you know, with clarity, which type you are, you’ll find your business struggling to succeed.

Date: 18 October, 2012   By: Chloë Thomas

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Congruence and the art of selling

Selling has changed over the years although much remains as it always was. Many of the attitudes of a successful salesperson have remained consistent but to be successful, salespeople also need new types of behaviour, skill sets and knowledge.

Date: 17 October, 2012   By: Marketing Donut contributor

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Ten ways to ensure your website gets results

Your website is the heart of your business communications. To make it work for you, it needs to be able to engage web visitors with your business, pull them closer to you, gain their trust, inspire them to spread the word about you, and buy from you when the time is right.

Date: 15 October, 2012   By: Sonja Jefferson

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Bring order to your marketing campaign

Marketing is a very challenging profession because it requires supreme creativity to conceive and develop great ideas, while at the same time demanding the discipline to complete campaigns on time by managing masses of detailed, evolving information.

Date: 11 October, 2012   By: kevin Freedman

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Three questions every salesperson should ask themselves today

There is no doubt that in a web-enabled digital age, the role of a salesperson has to change. Quite simply, in most markets, prospects now have more access to choice and information than ever before. This has altered the way buyers access choice and make decisions. Simple logic would, therefore, dic...

Date: 10 October, 2012   By: Grant Leboff