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The wisdom of Yoda

A perfect storm is coming your way. The book, Smart customers, stupid companies by Michael Hinshaw and Bruce Kasanoff, takes four trends and explains what they will mean for your business.

Date: 28 June 2012   By: Ron Immink

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This will get you better results - but don't throw the baby out...

Years ago I did a banner ad to promote racehorse ownership that had a horse galloping across the screen pulling a message. Worked like a charm.

Date: 27 June 2012   By: Drayton Bird

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How to focus in a world of marketing magpies

Do you have a successful marketing strategy — one that consistently delivers enquiries, sales and profits?...

Date: 25 June 2012   By: Robert Peters

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How I sponsored a future Olympic athlete

I recently went to an inspiring event at the Royal National College for the Blind in Hereford. A number of Olympic and paralympic athletes — past and present — were there, including Steve Backley, the former world record holder for javelin throwing.

Date: 18 June 2012   By: Neil Westwood

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Take the quiz: should your business be on Facebook?

With 800 million users worldwide, and operating in 70 languages, Facebook has become the world’s meeting place. Big brands like Coca-Cola and McDonalds have embraced it, your customers and clients probably have personal accounts, setting up a page is free, and very easy.

Date: 14 June 2012   By: Sharon Tanton

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What separates the successful from the failures?

Spring 2008 saw the completion of the Magic Million survey, a report examining how successful businesses break through the million pound turnover barrier. There were certain key characteristics that these businesses exhibited that separated them out from those that never got that far.

Date: 13 June 2012   By: Robert Craven

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Taxi! A valuable advertising opportunity during the Olympics

It’s almost unbelievable how quickly the Olympics have come around, with a 2,012-hour countdown to the Games having begun only the other weekend. Ever since we watched Kelly Holmes and Seb Coe jump around Trafalgar Square when London won the Olympic bid, UK marketers have been coming up with cr...

Date: 11 June 2012   By: Andrew Barnett

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The empty chair

There’s nothing more important than a network — people you trust, respect and admire — especially when you need a fresh injection of inspiration!...

Date: 7 June 2012   By: Luan Wise