You must keep asking questions of yourself: “What's the unmet need?”, “How are we doing?”, “How can we do better?”.
Treat them how you would like to be treated yourself.
Consumers are fed up with mass-produced mediocrity. “Authenticity” — a genuine product rather than a created manifestation from the brains of the marketing department, will generate customers for life.
Inspire customers to spread the “legend” to others.
Customers hate to be “sold at” but they love to buy.
Make it easy to understand for your customers and for yourselves.
Is this really so very hard to deliver? Evidence would suggest that it is…
But think of the benefits to you if your business could deliver this way!