People are searching online for your products or services. But are you being found?
Does search engine optimisation fit into your inbound marketing strategy? Google still gives a weighty 75 per cent importance (or thereabouts) to links in their PageRank algorithm. Even after the Panda update, the only difference is quality, NOT quantity.
If you want your website to be visible, it’s to develop quality content and to ensure that your website has quality links linking to it.
Let’s imagine for a minute that you are walking down the frozen food aisle in the supermarket. You are looking at all the types of ice cream and frozen yoghurt. There’s lots of choice, right? Now make everything free! What will you choose? That’s simple — you’ll choose the best.
An important message we’ve taken from this is that Google doesn’t buy. People buy. Make sure your content is good for people, first and foremost.
When people are searching for your products or services online, if you don’t have the benefit of great brand awareness you need to make your website attractive in other ways. One way to do this is to build quality inbound links. However, Google also now puts importance on visitor behaviour when they are on your site, taking into account things like how long they stay and what pages they click on. The longer someone stays on your site, the more brownie points you’ll get from Google.
So how you do build quality content that will get linked to and will keep people on your site?
Ask people what content they’d like to see and keep an eye on what people are talking about. If you’re a “roll your sleeves up and get stuck in” kind of person, you can find ideas for generating website content right here and there’s no time like the present. Start today so that tomorrow people can find your business online!
Sian Lenegan is the founder of Sixth Story, a website and graphic design company based in Birmingham.