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Is a basic website good enough for your small business?

Date: 14 March 2024

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Understanding how advertising research shapes the customer

Date: 12 March 2024

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An attractive website as caught the attention of this buyer
Blog

Selling art online: navigating the digital landscape

Selling anything online requires an attractive, functional website. But this is especially true when you're selling artworks where the visual is so intrinsic to an item's appeal and saleability.

Date: 1 March 2024 By:

Woman celebrating over something she's seen on her laptop
Blog

Your guide to winning with performance max campaigns

Maximize Performance Max Campaigns: Know your audience, automate, get creative, test, stay updated, focus on metrics, use ad extensions, optimize for mobile, watch competitors, utilize remarketing, learn from wins and losses. Crush digital advertising goals

Date: 23 February 2024 By:

A small business owner tracks her new incoming sales leads
Blog

Maximise your sales funnel with these lead gen strategies

In this article, we share tips that will help you generate more leads from organic traffic channels, paid media, and lead providers, boosting customer acquisition and growing your bottom line.

Date: 12 February 2024 By:

A creative marketing team refine their marketing strategy
Blog

Small business marketing tips

This blog provides small business owners with actionable marketing tips. Whether you're starting out or refining existing strategies, these insights will help your business stand out in the crowd.

Date: 30 January 2024 By:

A man explores a potential holiday destination with a VR headset
Blog

How marketers can use virtual reality to promote tourism

Virtual reality (VR) offers exciting new opportunities for marketers to promote and sell excursions, days out and holidays to tourist destinations around the world.

Date: 29 January 2024 By:

Facebook Ad Manager
Blog

How to structure Facebook campaigns for the best results

This blog discusses the most important steps when creating a Facebook campaign if you want to guarantee success.

Date: 24 January 2024 By:

A woman attaches a returns label to her parcel
Blog

Five SME tips for managing returns

Read the five top tips for managing returns as a SME from Capital on Tap.

Date: 17 January 2024 By:

An entrepreneur creates a video for his website
Blog

Ten marketing ideas for small businesses in 2024

Give your small business marketing a boost in 2024 with ten marketing ideas that can raise brand awareness, improve customer loyalty or help you convert interest into sales.

Date: 16 January 2024 By:

A discount coupon on a smartphone
Blog

Small business guide to creating a winning loyalty program

Attracting customers is only the first step in your customer relationship. Next, you need to work out how to retain your customers. This is where a winning loyalty programme can help.

Date: 11 January 2024 By:

A software development team collaborate to move the project forward
Blog

Software development failures: why projects fail

Developing a custom software solution is not without its risks. We look at the common pitfalls and share some simple solutions and successful case studies demonstrating how to do it.

Date: 10 January 2024 By:

Businessman touches screen on a digital tablet to check his PPC advertising campaign
Blog

A review of the changes in PPC in 2023

We take a look back at the changes in 2023 in the world of PPC with Tom Welbourne of The Good Marketer from automation to the return to creativity in marketing.

Date: 9 January 2024 By:

A microbrewery celebrates a successful growth strategy
Blog

Bootstrap your micro business to success

A guide to essential strategies that micro-businesses can adopt to propel their business growth including networking and partnerships, technology and branding.

Date: 5 January 2024 By:

A team discuss their disappointing marketing results
Blog

How to increase your leads to hit your targets

What can you do when your marketing strategy is not hitting the mark? The experts from Mediahawk share four steps you can take to revitalise your activity and results.

Date: 12 December 2023 By:

Using email marketing apps can make it simpler and more effective.
Blog

12 email marketing tools to use in 2024

Email marketing remains an important element in most marketing strategies. These days it's even easier to get great results thanks to the wide range of tools on the market. We look at 12 such tools.

Date: 12 December 2023 By:

A team leader hosts a project management meeting
Blog

15 reasons to use project management apps

There's a wide array of project management techniques that can be confusing. That said, these techniques can help your business to grow and succeed. Here's why you should use project management apps.

Date: 5 December 2023 By:

Boxing Day sales attract a male shopper
Blog

Prep now for Boxing Day and January sales

The Boxing Day and January sales can be crucial for many small businesses, setting them up for the year. To maximise turnover at this important time, you need to prep now! Here's how to get ready.

Date: 29 November 2023 By:

Dresses are being advertised for sale on the Amazon website.
Blog

A guide to optimising your Amazon listings

Discover how to optimise your Amazon listings to increase visibility and sales in this brief guide.

Date: 21 November 2023 By:

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