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Marketing has changed - seed and grow

This is the third of James Walters’ series on how marketing has changed. Part one focused on the changing face of marketing and part two revealed how to get customers to come to you. Now he considers the role of research.

Date: 30 September, 2011   By: Anonymous

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How to keep in touch with potential customers until they are ready to buy

In his article, Why 8% of sales people get 80% of the sales, marketing expert Robert Clay reminds us of the importance of good follow up. His research shows that only two per cent of sales occur at the first meeting; the other 98 per cent will only happen once a certain level of trust has been estab...

Date: 28 September, 2011   By: Sonja Jefferson

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It's not luck, it's good marketing

Have you ever noticed how when you ask people how they landed a big client, they’ll often say it was just luck that they were in the right place, at the right time.  OK, so sometimes luck plays a part… but you can be a whole lot luckier if you know where the right place is, and when you...

Date: 26 September, 2011   By: Bryony Thomas

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Book review: A website that works

Not all websites work like they should. And too many companies don’t expect them to. They see their sites as an extended brochure.

Date: 22 September, 2011   By: Sonja Jefferson

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Six rules for writing memorable content

We all want to be remembered and recommended. The best leads come via our contacts, because the ground-work is already done; you’ll already have been talked up, so there’s less explaining to do. Your website should fill this role of referrer too, it should be full of useful content — ...

Date: 22 September, 2011   By: Sharon Tanton

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How to become well-connected on Twitter

Social media now accounts for almost a third of all activity undertaken on the web. A lot is spoken about how it can be a fantastic tool for companies to accelerate growth. However, many businesses venture into this brave new world only to be left disappointed with the results.

Date: 21 September, 2011   By: Grant Leboff

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Dear %%FirstName%%, I don't care

By Richard Evans...

Date: 21 September, 2011   By: DMA EMC

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DO sweat the small stuff

I once had a boss whose favourite saying was, “Don’t sweat the small stuff” – it irritated me then, and it irritates me now.

Date: 19 September, 2011   By: Bryony Thomas