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Do you know where your marketing money is going?

As government spending continues to come under scrutiny and the axe begins to fall in the public sector, the ripple effect on consumer confidence is already being seen. In early November, research by Nielsen for the British Retail Consortium found a six per cent increase in people who thought the ou...

Date: 29 November, 2010   By: Anonymous

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How do you get people to book on a workshop?

I’ll be honest, getting 20-30 people to put their hands in their pockets and book on your workshop isn’t easy. In addition to persuading people that it’s a good idea, and that it’ll be a good investment of their time and money, those people also have to be available on the day yo...

Date: 25 November, 2010   By: Fiona Humberstone

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PRM vs CRM: Which strategy provides the better solution for long-term profit?

Customer Relationship Management (CRM) has become increasingly popular in recent years and many businesses funnel large proportions of their expenditure into this discipline. CRM campaigns that specifically focus on customer interaction and consumer confidence have become an integral area of operati...

Date: 22 November, 2010   By: Daniel Offer

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The Seven Deadly Sins of Social Media

There seems to be a lot of noise about social media just now but let’s not forget that it is just a tool to help you market your business.

Date: 17 November, 2010   By: Elaine Clark

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Exposing the myths about being an entrepreneur

It’s Global Entrepreneurship Week this week and, now in its third year, the event is bigger than ever.

Date: 12 November, 2010   By: Rachel Miller

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Protecting your digital brand on Twitter

A digital brand is the collective impression of all that is online about a person or a business, including your own, and it is important in establishing and building customer trust and loyalty. Increasingly, businesses are using popular social networking sites such as Twitter to encompass their digi...

Date: 11 November, 2010   By: Howard Scott

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You were the most expensive... but we'll go with you anyway

How often do your clients say that to you? In a competitive marketplace, it’s so tempting to feel like you need to compete on price. After all, if you’re the cheapest, clients will flock to you won’t they?...

Date: 08 November, 2010   By: Fiona Humberstone

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Two important factors that influence Google local search results

One of the first points to consider, when thinking about creating a business website, is the locality of your target audience. Are you aiming to attract customers from other countries, or are you concentrating solely on the country where your business is located?...

Date: 01 November, 2010   By: Daniel Offer