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Next Generation approaches to persuade, engage and stand apart

Phone and email for new business generation are still at the heart of all new business marketing programmes when reaching out to an audience; however social media is playing a growing part in these strategies.

Date: 27 October 2010   By: Sally Danbury

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How long should my blog posts be?

When you’re starting out with your blogging, getting into “the groove” can be hard. Just how long should your posts be? And where on earth do you find the time to blog?...

Date: 22 October 2010   By: Fiona Humberstone

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How sponsorship creates a push/pull marketing dynamic

Upon opening the many newspapers London provides, you will undoubtedly find at least one article describing how the loss of sponsorship funding is endangering a sports team.

Date: 21 October 2010   By: Jackie Fast

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Marketing spending reviews - the pressures and possibilities

With the Conservative Party conference over, thoughts turn to the government spending review and how it will affect business and the economy. Whatever the outcome in the long term, in the short term there is little doubt that businesses will continue to approach both expenditure and debt with cautio...

Date: 18 October 2010   By: Anonymous

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Be disruptive

Being disruptive pays. Following the pack does not. At least not for most people.

Date: 15 October 2010   By: Robert Craven

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Why being a business celebrity is the best way to stand out in your market

Being a Business Celebrity is all about using YOU as the point of difference in your business. Instead of thinking up a USP (Unique Selling Proposition) I’m saying you use what you already have — a PSP (Personality Selling Proposition).

Date: 13 October 2010   By: Lucy Whittington

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Want to get results? - ditch the jargon

I learned what irritates business people most a few weeks ago. It's jargon. In fact a few years ago I read that over 25 per cent of business executives admitted to using jargon they didn't understand in meetings.

Date: 11 October 2010   By: Drayton Bird

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Ten things to consider before your website goes live

Before you launch your new website make sure you get these ten fundamental tips right. This checklist will ensure you are maximising your web presence by having a strong search engine ranking position for targeted keywords in your industry.

Date: 7 October 2010   By: Jessica Hodkinson