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Green businesses have a positive impact on society.
Green businesses have a positive impact on society.
September 07, 2010
This is part three of a series of three. Catch up on part one and part two.
In the case of my business, that means looking after my staff well, sourcing our consumables responsibly, ensuring that the print we sell is environmentally friendly and putting something back into the community with our Flourish Foundation. If I’m honest, this is at the heart of me, which is why it’s come through in my business. I haven’t yet put together a “green mission statement”, and I probably should. I know that one of the reasons that our clients come to us is for our authenticity and values – but do I need a mission statement to get that across?
The short answer is probably not. Everything about the way we’ve built Flourish communicates these values, partly because we fall into the Autumnal colour personality, which is the most “green” of the lot. All of our print is recycled and uncoated and our muted, warm colours suggest sustainability, community and integrity. But marketing your green credentials takes more than a bit of fancy design and an understanding of colour psychology.
It’s about making sure that your communication is consistent. Follow us on twitter and you’ll find the very same person that you meet in the studio, warm, supportive and with integrity. Read our blog and you’ll find the same transparency and “giving” nature as you find in our workshops and one to one sessions. I guess I don’t scream green because green is inextricably linked with what we do. How about you?
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Comments
The subtle marketing of green credentials in business is important - as Fiona says in one of her other blogs, you don't need to 'bang the drum' of being green for people to know that you are.
Absolutely, the way you work should be responsible and green in a way which is simply part of what you do - turn it into a part of your business which is simply 'the way we do things' shows your customers that you truly believe in your green work and incorporate it accordingly.
Your green credentials can also be shown in the relationship you have with nature and with the people in your office, and plants can help to provide a visual representation of this. Whilst have obvious visual suggestions of green credentials, plants also keep your air clean and temperate moderated to save you have air conditioning equipment. remove harmful toxins from the air which affect people and the atmosphere, and make staff healthier, less stressed and happier.
You can find out more about the benefits of plants at http://www.efig.eu
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