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Dragons' Den digest: Week One
Dragons' Den digest: Week One
July 15, 2010
The new series of Dragons' Den began last night. As well as tweeting along to the episode, we will provide a Dragons' Den digest each week.
Quote of the Episode: "You win the worst invention ever brought into Dragons’ Den today” Peter Jones
Idea 1
Product: Flowsignals - light up traffic signs
Investment sought: '£50,000 for 10per cent’
Handling: Struggled to make a case for the product and appeared not to have conducted sufficient research into if the product was needed. Muddled.
Outcome: Having invested £24,000 of his own money, Flowsignals walked away with no interest from the Dragons
Verdict: Pitch poor
Idea 2
Product: Pebble Bed Vineyard - own your own vineyard
Investment sought: ‘£60,000 for 20 per cent’
Handling: Nervy start was not a problem. Business plan interogation from Deborah Meaden highlighted a number of flaws in return on investment. Entrepreneur knew his sums but they didn't add up. Duncan saw a way to make it pay.
Outcome: Accepts an offer of £60,000 for 40 per cent from Duncan
Verdict: Pitch perfect
Idea 3
Product: Dhamaka Events/Flex FX Productions - Bollywood dance events
Investment sought: ‘£200,000 for 30 per cent shares’
Handling: An excellent pitch and dance demonstration. Both well rehearsed. Handling of the Dragons was cagey. Not open enough about the business plan and frustrated all Dragons.
Outcome: No takers
Verdict: Pitch poor
Idea 4
Product: Worthenshaw's - healthy frozen food desserts
Investment sought:‘£65,000 for 15 per cent equity stake’
Handling: Confident with her research and had done a lot of leg work to get to advanced stages with Tesco. Passionate.
Outcome: £100,000 for 40 per cent from Theo was declined in favour of a joint deal with Duncan and Peter to the tune of £65,000 for 30 per cent
Verdict: Pitch perfect
- You can replay the episode on the BBC's Dragons' Den microsite
What did you think of the episode?
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Comments
Shoot! Missed it. Will iPlayer and feed back my thoughts :-)
Check out Naz Chadurys Flex FX.
http://www.flexfxproductions.com/
Hi Darren - so true. Worth checking out this blog "I blame Simon Cowell' on the Start Up Donut: http://startupdonut.co.uk/blog/2010/07/i-blame-simon-cowell
thought it was a bit x factor with the crying at the end - all that was missing was some take that or westlife in the background at the dramatic bit. As with all great shows I hope this one doesn't forget it's winning formula for the sake of drama.
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