Dragons' Den digest: Week 2

Dragons' Den digest: Week 2

After the exciting start to the new series last week, we are back once again with a bite size round-up of episode two.

Quote of the Episode: "Love the knickers" Theo Paphitis

Idea 1
Product: Subeo ― submarine
Investment sought: £1.45m for 45 per cent equity
Handling: Confident delivery of pitch, a positive start. Dragons were fascinated by the product and enjoyed testing it out. Duncan Bannatyne tested them on their figures. Financial row between the Dragons while pitchers looked on bemused.
Outcome: With a sale price of £595,000 and such a high risk, the Dragons didn't invest.
Verdict: Interesting product but huge financial risk.

Idea 2
Product: Vintage Patisserie
Investment sought: £100,000 for 30 per cent
Handling: Confident delivery, knew her pitch. Brought dancers and sample cakes, knickers and chocolates. Dragons questioned her premises costs and she struggled to remember her figures. Made a heartfelt plea at the end of the questioning. Very passionate.
Outcome: Deborah Meaden offer: £50,000 for 20 per cent, Theo Paphitis offer: £50,000 for 20 per cent ― accepted.
Verdict: Lots of passion and personality but needed to know her figures inside out.

Idea 3
Product: EDH Washing Line ― Motor powered washing line
Investment sought: £80,000 for 25 per cent
Handling: Honest, down to earth, not a traditional sales pitch. He explained both the good and bad points of the product and was honest about the high parts costs. Dragons liked him personally.
Outcome: No offers.
Verdict: Nice natural down to earth pitch but the Dragons thought the price was too high. Peter Jones liked the idea but told him to speak to washing line manufacturers instead.

Idea 4
Product: Shopbox Systems Ltd ― innovative storage system for storing groceries
Investment sought: £250,000 for 10 per cent
Handling: Self-assured pitch in which they explained the product well. Spent almost £1m already. They upset Theo Paphitis after he questioned whether a child could get locked inside. Mentioned that they had other parties interested but wouldn't disclose the details.
Outcome: No offers.
Verdict: They had spent lots of money already and didn't seem to need the investment as they had other offers in the pipeline. Peter Jones said they had made the pitch quite unattractive.

• You can replay the episode on the BBC's Dragons' Den micro site

What did you think of the episode?

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