Automation, repetition and laziness make for a healthy blog

Automation, repetition and laziness make for a healthy blog

Here are three steps to making sure your content is seen by an interested audience.

Automation is good

It performs a small but significant task for your carefully crafted text. Sign up to the dlvr.it service and add the RSS feed of your blog to the system. dlvr.it will detect when you have published a new blog post and then seed it into your status updates across a range of social networks. This leaves you more time to get on with all the other jobs you need to do and draws in your interested audience wherever they choose to have a presence.

Repetition is good

Not only is it perfectly acceptable to repeat your status updates, it is encouraged. Your audience will not be on the web all the time. You may have an international audience where time zones come into play. If you publish a blog in the morning it is good practice to update your Twitter status and any others later in the day with a link to your blog post.

Laziness is good

Do not panic if you get ‘Blogger’s Block’. If you do not have any inspiration for writing content do not force yourself to write. Your audience will thank you for the quality control. Regular updates keep a blog alive but writing content for the sake of it will do you no favours.

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