I can’t claim that I can solve the Vuvuzela crisis, but…

I can’t claim that I can solve the Vuvuzela crisis, but…

The Vuvuzela can be pretty annoying. It is the noise and talk of the World Cup. The constant barrage of that atonal hum is enough to drive anyone loopy. Just imagine what it is like in the concentrated bowl of a stadium setting, amplified and focused. Everyone broadcasting into the middle with a relentless stream of trying to be louder than the Vuvuzellist next to you may make for a charged atmosphere, but at the end of the day it is all noise and no respite — remind you of anything?

Now picture this. A large number of people all wanting to be heard and throwing out their constant and near identical marketing message — all in one concentrated area or bowl, such as Twitter — just hoping that in a sea of similar noisy messages someone will listen, take interest and give you some money for your product or service. 

I can’t claim that I can solve the Vuvuzela crisis, but I can certainly recommend that we all take a look at our own trumpeting.

• Consistency of message is very much different to sending out a constant message.
• Broadcasting is not this year’s model. Today we engage. Why? Because it works, is more involving and the tools we use are geared up for a two-way communication.
• If everyone makes the same noise then we are all the same. Be different and make your ‘difference’ stand out clearly.
• If the Vuvuzela had some tonal variation it would be less irritating. How can you make your message have more than one note?

• Top of page