Editor's round-up

Editor's round-up

As ever, it’s been a very busy week on the Marketing Donut, with lots of fresh material, plenty of chatter on Twitter and plans being laid for the next few weeks and months.

First up, though – the week’s most popular story was our lead, Getting the message across with text marketing. But Mobile apps for small businesses is pushing it close and has been generating some good comments. We’d love to know which mobile apps you find useful, so please have your say at the bottom of the story.

A lot of you also read the case study about Magic Whiteboard and how they built their business on the back of £100,000 investment by Deborah Meaden and Theo Paphitis following a successful appearance on The Dragon’s Den.

The new Our favourite things page is going from strength to strength. This is where each member of the Marketing Donut team recommends their favourite marketing related videos, books, podcasts, websites – you name it. It’s a real pick’n’mix of marketing goodies and at the moment it’s my favourite page on the site.

Right now, for example, we’ve got an analysis of the Commonwealth Games 2014 logo, Duncan Bannatyne’s Desert Island Discs appearance, news about the forthcoming Expand your Brand conference and advice about dealing with difficult customers. Please send your suggestions for content to me or, if you have an event, just pop it into our calendar and we’ll see if we can squeeze it in.

If I thought this week was busy, next week is going to be even more manic than usual. Apart from new content on successful radio interviews, rewarding loyal customers and how to create a successful cupcake group on Flickr, we’re also going to be providing live coverage of the Budget as it unfolds.

Then on Thursday, I’m off to Bristol for the Twestival, one of 175 parties taking place internationally to raise funds for Concern Worldwide. All the parties have been organised at short notice by volunteers and aim to use “social media for the social good”. If you happen to be in or near Bristol, come along and say hello!

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