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What "real life consumers" want online

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What "real life consumers" want online

December 01, 2009 by Mark Sinclair

The online retail world has blown up in the last five years. Businesses of all sizes are selling direct from their website – allowing products to be purchased from customers all around the world. 

For many people, clicking a button just isn’t the same as the experience that comes with going shopping in a store.

Finlay Clark talks about “fulfilment” (or lack thereof) in relation to online shopping. Coming up to Christmas – do you feel additional pressure selling products online? How do you ensure customer satisfaction is always achieved especially at this time of the year?

 

Posted in Customer care | Tagged sales, online sales, Finlay Clark, distribution, customer satisfaction | 0 comments
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