You’re a Celebrity…Get me publicity

You’re a Celebrity…Get me publicity

I have seen some things. I have seen a celebrity open a supermarket and to declare it “The best supermarket I have ever been to” and then I saw him wax lyrical about his latest project as swooning young girls lined up to meet him in the foyer without entering the newly opened store in question. I have seen a launch event cancelled because the star that had been booked for the event was in court.

I did not see the latest wave of the desperate and insufferable enter a jungle in Australia in the name of entertainment, egotism and career revitalisation. However, I am sure that in the next year, many of them will be cashing in on their time in the jungle shared with creeps, crawlies and lest we forget, all those bugs, spiders and snakes too!

Hiring a celebrity to promote your business or event can be risky. The eventual termination of Kerry Katona’s contract with Iceland is a prime example of how things can go awry.

Of course a small business won’t have the resources to fly in David Hasselhoff or Christopher Biggins. So what can you do when your budget doesn’t stretch to someone who used to be in Eastenders but is now in The Bill?

Well, you could always take the route chosen by a newly launched enterprise around the corner from our Bristol office. A former Woolworths store has just been re-opened under the name of ‘Woolies’. Within the building is an indoor market with a range of stalls offering fresh meat, footwear and flowers. The new venture was opened in style by none other than a Del Boy impersonator. So convincing was the look-alike, one local blog reported ‘Actor David Jason was also present.’

A celebrity fresh out of the jungle will come at a premium and so why not go for the next best thing? With a tongue-in-cheek booking of a look-alike, you will be sure to save vital marketing funds and have some fun in the process. Make your launch event a hassle(-hoff) free experience!

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