How attractive is your brand to potential recruits? Even Innocent Drinks struggles with this sometimes

How attractive is your brand to potential recruits? Even Innocent Drinks struggles with this sometimes

Great businesses are built by great people, and that’s why recruitment is such a critical part of growing a successful small business and creating the right type of company culture.

Innocent drinks co-founder Richard Reed talks about the challenge that Innocent Drinks has faced in recruiting the right people for their business.

What’s interesting about this from a marketing perspective is that a business’ culture is often a caricature of the people within the business.  And likewise, the culture of the business, or the brand, will determine who you can attract in.  How strongly do you focus on the culture of your business, and has it proved to be a worthwhile marketing strategy when you’ve been looking to get the right people on board? 

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