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Big noise for small business

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Big noise for small business

November 09, 2009 by Avinash Patil

The growth in use of social media tools has been impossible to ignore over the last year or so. It is even almost customary to hear Twitter messages read out on Radio shows or TV shows. Recently a legal injunction which prevented the Guardian reporting parliamentary questions relating to the oil trader, Trafigura was overturned as a partial consequence to extensive exposure and discussion on Twitter.

But what does this mean for small firms? What it does demonstrate is that social media tools like Facebook and Twitter have become very influential means of communication. Those firms that do not have some sort of representation on social media may find themselves at a disadvantage. However, there are many significant benefits too as online platforms have levelled the playing field somewhat for small businesses. It is easier than ever before to build a cost effective online representation and get your message out to potential customers.

In fact small business by their very nature may be better placed to incorporate online strategies into their models than larger businesses. Such businesses already have an extensive corporate structure and have to look at other more complex solutions. Small businesses on the other hand are more versatile and can be more responsive to the fast-paced online environment. The recession has taken its toll on many firms but this is an area where they can leverage their strength in order to survive into the future.

Another point to remember is that it is literally possible to communicate a brand using social media tools and there is a mind-boggling variety of options in which this can be done. The way you represent yourself online really depends on your particular business and what you want to achieve. An online strategy for a restaurant may be totally different to that of an online book store. It is not just about creating noise but creating the right sort of noise that is good for business.

Posted in Internet marketing | Tagged Twitter, Social media, guardian, democracy | 2 comments
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alexpnn's picture

HI ,

We are a taxi company Hummingbird Cars in London. We provide Airport Transfer service from all london airports.
We have recently started our new business and we want our business to grow and make more revenue. Can anyone suggest which is the best form of marketing which we can use.

http://www.hummingbirdcars.com

Thank you

Tue, 17/11/2009 - 09:42 — alexpnn
Avinash's picture

Hi,

I can answer from an Online PR perspective. How about setting up a Twitter account which simultaneously enhances your online presence and allows people to order taxis? You could also use it to keep people informed of the latest news from your company.

A similar process could be used for Facebook in the form of a Facebook page. There are lots of options to choose from online. It depends on how much time and resources you would like to spend.

I would say getting some representation on Facebook and Twitter would be a good first step. Hope this helps...

Wed, 18/11/2009 - 09:56 — Avinash

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