Campaigns, surveys and the marketing agenda – it’s Small Business Week

Campaigns, surveys and the marketing agenda – it’s Small Business Week

Small Business Week is coming up – a week of events, talks, seminars, advice clinics and the like intended to help small-business owners, throw the spotlight on the issues that are affecting them and maybe even influence people to get something done about them.

This year, the organisers, to their credit, are taking an ‘inclusive’ approach to the week-long campaign. They’re conducting a survey of small firms which aims to “measure the current health, drivers and inhibitors to successful business in the UK and create a better understanding of what's needed to enable the UK to recover faster”. I think they mean they want to know what helps or prevents you from thriving at the moment.

I’m urging you, shamelessly, to fill out the survey, which closes on Monday, 28 September. Do it now. It’ll take five minutes and someone (though, in all honesty, probably not you) will win a holiday to Vancouver for the Winter Olympics.

Now I’m going to declare an interest: we’re going to be reporting on Small Business Week and maybe even taking part in seminars, advice clinics and the like. We’d love to build up some sort of picture of what marketing issues matter to small firms at the moment so we can introduce these to discussions or behave like proper journalists and ask pointed questions about them.

So please tell us (using the comment box below):

• what are the marketing issues that matter to you?
• what are the barriers to successful marketing for small firms?
• is marketing changing for you and what sort of support would help you appreciate right now?

We CAN’T give you a holiday in Vancouver. We CAN give you our heartfelt thanks and a virtual bag of Donuts. Cheers!

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