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Viral video offers great exposure

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Viral video offers great exposure

August 07, 2009 by Mark Sinclair

Call me a proud New Zealander, but this would have to be one of the most clever, well executed online campaigns I've ever seen.  Very simple, very effective and utterly viral.  In an effort to reinforce that Air New Zealand doesn't hide any extra charges in its pricing (refreshing, isn't it??), the Nothing to Hide campaign features real Air NZ staff in videos where they are filmed completely in the buff.  That's right, naked.  Except that they are wearing full body paint Air NZ uniforms. Clever. Check out this in flight video, complete with full Kiwi twang ... 

Launched only a couple of weeks ago, it's already been watched by 4.5M people.  That's as many as live in New Zealand! I'm not suggesting that if you want to have your video go viral you get naked, but I suppose it helps. For the full Nothing to Hide video selection, plus other clever Web 2.0 bits, check out the full website here.

 

Posted in Internet marketing | Tagged viral video, viral campaign, Nothing to Hide, Air New Zealand | 0 comments
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