News image
BLOG

Is Twitter Twaddle?

I've recently started twittering, for no reason other than, well, to partake in something that has grabbed millions of people around the globe. As an alleged marketing entrepreneur, I was beginning to feel distinctly uncomfortable whenever the subject of Twitter came up, and I knew that I wasn't par...

Date: 23 July 2009   By: Dee Blick

News image
BLOG

Online Market Research or How to Properly Test Your Target Market

The current economic climate is having an impact on businesses large and small. Many are suffering while others are discovering new opportunities. In fact, some people who have recently lost their job, be it through redundancy or otherwise, are thinking about launching their own business. What is cl...

Date: 16 July 2009   By: Eric Brandenburg

News image
BLOG

At the Risk of Sounding Cheesy... Please Smile

Is this a blog from a professional marketer, or a thinly disguised rant from a miffed customer? I don't know, but after a visit to my local coffee shop this morning, I felt compelled to share a few thoughts on the subject of... smiling.

Date: 13 July 2009   By: Dee Blick

News image
BLOG

Good Customer Service isn't Rocket Science

I've just returned from taking my wife (Jan) for an eye-test and experienced both ends of the customer care spectrum.

Date: 10 July 2009   By: Mac Mackay

News image
BLOG

Stop the press - mobile phone company offers great customer service

Yes, you read that right. I was bowled over when I received customer service that went beyond the call of duty by my mobile phone operator, Phones4U.

Date: 8 July 2009   By: Fanny Marshall

News image
BLOG

What not to do in business

I’ve just finished an extensive tour of some of my company’s most successful online retailers. One common theme has been that they aim to provide excellent customer service. But I’ve droned on about that many times before, so I’ll not bore you again.

Date: 6 July 2009   By: Chris Barling

News image
BLOG

Marketing trends: lessons from the Cannes Advertising Festival

I’ve spent the week at the Cannes Lions International Advertising Festival Like many delegates this year, I wasn’t there to party or pick up an award, but to learn about how marketing is evolving and how brands of all size need to adapt in today’s fast changing and fragile economy. A...

Date: 2 July 2009   By: Marketing Donut

News image
BLOG

The world just got smaller (again!)

When I tell people I blog, I use Twitter and actively work on growing my online network they usually respond in one of two ways. The first is that they launch into a conversation with me about the social media revolution we're experiencing - usually ending with useful URLs being swapped - and a post...

Date: 2 July 2009   By: Mark Sinclair