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Monitoring your company online - Tweetdeck
Monitoring your company online - Tweetdeck
June 17, 2009
For those of you that use Twitter for your business, you may have tried out any number of Twitter applications in order to run your online marketing activities. For me, I find that Tweetdeck, a third party browser, is the best. I have tried Seesmic and a few of the newer kids on the block but for overall monitoring capabilities and usability, Tweetdeck is just ideal.
When monitoring you may be casting your eye over what people are saying about your brand, products or perhaps your website. Tweetdeck allows you to set up a number of real time columns, of which, you get to decide in what order they appear and just what search terms you want it to monitor for you.
Without revealing too many Marketing Donut Twitter secrets, I can tell you that I monitor a combination of words and phrases relating to the Donut name and our target audience and keywords, ‘Marketing’ for example, in order to engage with the Twittersphere as and when it happens – whatever ‘it’ may be. I can react to anything any Twitter user says about Marketing Donut or the carefully chosen keywords – whether they are a follower or not!
You can run the Tweetdeck application in the background all day long; it doesn’t require real-time monitoring if you can not commit to that level of activity. Dip in and out and react on an ‘as and when’ basis.
If you are hungry to be kept informed of current discussions, locate and engage with your target audience and help to increase your presence online, Twitter applications will do the trick and help you gain the edge in your internet marketing activities for your small business.
Monitoring on the move just got easier too. For those of you with iPhones, Tweetdeck launched their application this morning, it offers a near identical level of usability to the desktop application and you can sync your accounts nicely too.
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Comments
[...] previously written of the virtues of Tweetdeck in ‘Monitoring your Company,’ under the guise of my professional capacity to call myself a Twitter expert, I feel I can [...]
I was missing lots of @replies until I got tweetdeck, I find it really useful. I do finish work a lot later these days though! I haven;t found it difficult to use, maybe I'm not using it to it's full potential...
I'm a recruiter for Digital Media roles and have found that a lot of my candidates get in touch through vacancy links I post on Twitter. I was scepticle at first but it's really starting to kick off. I'd find it hard to keep track of without Tweetdeck.
I too am a huge fan of Tweetdeck. Not only is it a great way to keep tabs on business discussions and your brand, I find it incredibly useful to find out the hot topics presented in a conference.
Especially if I am stuck in the office and unable to attend!
I am a big fan of Tweetdeck too - it is certainly worth learning how to use it. There are many interesting features and I am sure there will be more in the future.
Initially Tweetdeck can be a bit confusing but once you get your head around it you'll find it quite addictive as Stuart pointed out.. :)
[...] ‘Monitoring your company online – Tweetdeck‘ [...]
I couldn't agree more. I use Tweetdeck to keep tabs on business networking discussions on Twitter, great for finding relevant articles to share with our users.
Beware though, it can become addictive!
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