Marketing Donut: Editor's weekly round-up

Marketing Donut: Editor's weekly round-up

It’s been a lively week on the Marketing Donut, with lots of great articles going up and some interesting forum entries appearing. First up, though, here are the five most popular resources of the last week: 1. Improve your soft skills for better networking 2. How to use merchandise to promote your business 3. 10 ways to make more sales 4. How we got funeral directors to buy coffins made of banana leaves 5. Can Twitter help your business? My personal favourite is the case study about the sustainable coffin manufacturer – it has ethics, innovation and it’s crying out for a daft headline. The Twitter article appears in the list for about the fourth week running. Surely, you must be getting bored of Twitter by now? Apparently not – James Ainsworth’s blog entry on Tweetdeck was also widely viewed and attracted a number of comments. New content aside, we’ve spent the week trying to get some fun forum discussions going on. This started with a new phenomenon, the Friday List, where we encouraged people to list their favourite Donuts (naturally). This week it is TV adverts. But our forum citing examples of bad publicity has also pulled in a lot of readers and several contributions, too. Domino’s Pizza’s PR meltdown seems to be rather popular here… Next week, we’ll be celebrating the start of Wimbledon with a Q&A intriguingly titled ‘Learn to perform like Roger Federer’. We’ll also have new pieces on making complaints, successful direct marketing, a case study of an East Midlands cleaning firm that uses ace customer service as a foundation for growth and Nigel Packer’s intriguing anecdote about how not to order food in a restaurant. One final thing – I’ve caved in to my colleague’s urgings and taken another step into the modern world. I’m now on Twitter. Please follow me @simon_editor PS. One final final thing - we’ve just launched a new RSS feed. You can now gorge on the Marketing Donut completely… http://www.marketingdonut.co.uk/rss.xml

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