Have you ever noticed how it’s often the controversial blog posts which spread like wildfire online?
Recently, I stumbled accross a blogger Lisa Borone who wrote a post entitled - “it’s not the recession, you just suck!”. As the title suggests, this is the kind of blog which is straight-talking, non-apologetic and hugely opinionated. It's her specially crafted wake up call for those suffering from the recession.
“... For the past few months you’ve had an excuse for when life didn’t go your way. Every time you borked something that you were maybe never qualified to do in the first place, you had THE perfect excuse just waiting to be pulled out. It was like the economy dug its own hole just so it could bail you out in your time of need. W00t!
You couldn’t pay your mortgage and your house was foreclosed on? Don’t worry, it wasn’t you, it was the recession. You lost your job and now you’re stuck at home cruising Twitter ‘looking for a new one’ all day? Don’t fret. It wasn’t you, it’s the recession. Can’t find new clients so you’re left bitterly blogging that clients suck and the frauds in the industry are stealing your dollars? Calm down, pretty, have a cookie and take a nap. It’s the recession.
Actually, it’s probably not the recession. It’s probably you.”
As mainstream media continues to talk about the recession, to forecast the loss of jobs and analyse why and how businesses are failing, there comes a point when we need to make a choice. That choice is quite simple - we can choose to listen, tolerate and be absorbed by this discussion. Or, quite simply, we can choose to switch off the flow of woe, front up and get on with it. And this is what the blogger in questions suggests you do.
What's interesting about Lisa's post is that as well as being hard-hitting and blunt (probably a little too blunt for some), she does actually offer words of advice: a list of actions/steps you should take to weather the recession, and get ahead. So she achieves an interesting balance by having a strong and clear opinion, and offering some solid advice to those who want it.
If her aim was to get lots of attention, it worked. At the time of writing this post (about her post - oh how circular!), 130 people had commented on her article. Now that's a discussion! Read the article in full here.
So, what are you going to do to generate discussion?
Comments
Of course controversy spreads - but it's a dangerous tool. If people find you because of something fiery and opinionated, that's what they'll expect, and it may not be a great reflection of the more thoughtful or strategic stuff you have to offer.
The most-read thing I've ever posted on the music blog I run was a rant called "Why I Hate Indie Kids" - it's had 200+ comments which have been a source of much joy and laughter, but I don't think it won me any long-term readers and certainly it didn't lead to any opportunities. Unlike some of the quieter, more representative writing I've done.
So by all means press the red button but make sure it's a reflection of who you are and what you do.
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