It won't make you live forever, but it will help you sell more stuff

It won't make you live forever, but it will help you sell more stuff

You could have the best product or service in the world at the best price delivered by the best people. But if no-one knows about it, your business will fail. That’s because success in any public enterprise isn’t just about doing things well. It’s about telling the right people what you do well in the right way and then proving it – whether ‘it’ is making sewing machine needles or selling herbal remedies for dogs. Once you have your customer’s trust, they will buy from you again and again. This is marketing, and it’s something we humans have been doing since we started trading bones for beads tens of thousands of years ago. Religion, of course, got the hang of it early and business has been playing catch-up ever since – but then, how can any product possibly compete with everlasting life? We can’t promise that the Marketing Donut will help you live forever. But we can promise that it will help you promote and sell your product or service more effectively. Actually, that’s a nailed-on certainty, because we have masses of useful information in our marketing strategy category. If you’re looking for the ABC of marketing strategy or a straightforward explanation of market segmentation, this is the place to find it. It deals with the fundamentals of marketing, such as planning, branding, pricing, product development and entering new markets. All this information is free, comprehensive and accessible. What’s more, it’s been prepared with the help of industry experts like David Thorp, head of research at the Chartered Institute of Marketing, Carrie Bendall, who heads up the Marketing with Zest small business marketing agency and Andrew Gerrard, MD of marketing and communications specialists InTouch. The Marketing Donut will not make you live forever. But it will help you sell more stuff. See for yourself on 20 April. Sold?

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