There’s no avoiding the Internet. Whether you’re checking the headlines, keeping in touch, booking flights or buying a birthday gift for your mother, the chances are you turn to your PC first (or your laptop, or your phone…). It’s scary how reliant on the Internet we’ve become for information and entertainment, and how quickly. Who would have imagined 15, or even 10, years ago that we’d be using telephones to watch a video of William Shatner singing Rocket Man?
This all-pervasiveness is both good and bad news for businesses. Good because the web gives you access to an almost unlimited customer base; bad because just having a website is not nearly enough when the typical visitor expects to be informed and engaged instantly. If you don’t deliver straight away, your visitors will be off to someone who can.
To succeed in the modern business environment, you’ve got to have a web strategy that works. E-commerce, search engine optimisation, online advertising, affiliate marketing, email marketing, social networking – these are all things you may well have to master to maximise your online marketing and sales. It’s horribly confusing and complicated. Or is it?
For the Marketing Donut, we’ve recruited a phalanx of Internet experts to tell you what you need to know in language you can understand. We’ve got Penny Power, for example, the founder of the web’s top business networking site, Sunzu, explaining how to do social networking; a variety of experts from our main sponsor, Google, addressing online advertising; David J Smith, director of operations at the online retail body IMRG explaining e-commerce issues – you get the idea.
With the Marketing Donut, we want to make Internet marketing straightforward for small-business owners. We think we’re going to do it. Find out for yourself on 20 April.