In a world where everyone tries to delight us, why are we not so very delighted?

In a world where everyone tries to delight us, why are we not so very delighted?

Companies lose customers because they go elsewhere. And the reason that customers go elsewhere is that the people who serve them are indifferent to their needs. Here are ten ways to keep your customers happy.

Understand what people want - You must keep asking questions of yourself: ‘What’s the unmet need...?’ ‘How are we doing...?’, ‘How can we do better…?’
Engage and interact with your customers - Treat them how you would like to be treated yourself.
Real relationships blow away the institutional hype - Consumers are fed up with mass-produced mediocrity.
Infect your customers with your enthusiasm.
Infect your staff with your enthusiasm.
Create memorable ‘wow!’ encounters that inspire customers to spread the ‘legend’ to others. 
Forget about selling - Customers hate to be ‘sold at’ but they love to buy.
Make everything simple and easy to understand for your customers and for yourselves.
Create a culture where people find real pleasure in giving service to others.
What customers value most is attention, dependability, promptness and competence. Never forget it.

• Top of page