How to make an exhibition of yourself

How to make an exhibition of yourself

When you hear of exhibitions you either think of the one that’s on at that museum, you know the one I mean. Or you think of huge halls, expense, long hours and getting lost in the myriad of other businesses present.

But think again. Exhibitions and events are invaluable for growing your business because they allow face-to-face communication and offer opportunities for networking. They enable you to meet the people that matter to your business in one place. But you don’t have to spend thousands on a stand in Earls Court or the NEC. Small businesses can showcase themselves in the best possible light — at the right event.

Finding the perfect event for your business can look daunting, but our experts such as Steve Barratt of the Early Action Group Ltd and Phil Powell of CEVA Showfreight share their experience and tips with you — be it as an exhibitor, a visitor or even organiser.

Exhibitions and events also offer you the chance to keep up with industry developments. They can give you a snapshot of what’s new and you may get access to the movers and shakers. What’s more, they are a good opportunity to keep an eye on the competition. And who can afford not to?

On 20 April the Marketing Donut goes live — so make sure you bookmark the date to get all the advice on why exhibiting makes sense for your business.

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