From the editors...

From the editors...

When we set about commissioning the Marketing Donut, nine topics stood out as by far the most useful for small businesses:

advertising
customer care
direct marketing
exhibitions and events
internet marketing
market research
marketing strategy
PR
sales

We kicked off with creating the advertising section – a good ad puts the right marketing message in front of the right people at the right time. Which is vital, really, if you’re thinking about boosting your firm’s marketing.

The site explains, in plain English, why advertising can help a small business and how to get it right. But it can be expensive – so our experts explain how to get the best value from your ad campaign, including how to find out about your target customers and produce the specific, well-defined goals you need to make it work.

Many great experts have helped us along the way. For example, Tony Davidson, creator of the legendary Honda “Power of Dreams” campaign - but always, to me, the inventor of Flat Eric - shares his exclusive tips and tricks for small businesses on making great ads. And Simon Carbery, creative director at one of the world’s top agencies, Leo Burnett, explains how to brief a creative team to get the results you need.

Loads more great ad men and women have given their time to explain – exclusively to Donut readers – how to make the most of your advertising. Find out who on launch day 20 April – just click for world-beating quality advice (only thing missing - a cuddly Flat Eric).

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