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Well, we’re nearly there. The team has been working flat out to meet our content deadline of 31 March and it looks like we’re going to make it.

Producing 100 web pages of practical, high quality, search engine optimised copy and sourcing some 300 online tools and other resources in less than three months is no mean feat.
 
Loading the content will start in earnest on 1 April (who chose that date?!), before we launch on 20 April. But that’s just the start. Post-launch, our challenge is to create a constantly evolving, dynamic and truly interactive site. You can help us to make it happen.
 
We want small business owners to use the Marketing Donut regularly, so we need to ensure a fresh stream of new material and ongoing dialogue. But this doesn’t mean throwing anything and everything related to marketing up there. Continually, we ask ourselves: ‘Is this really relevant to SMEs?’ and ‘Is it practical?’

If it’s textbook marketing theory you’re after, best go elsewhere. The aim of the Marketing Donut is to tell busy SME owner-managers what they need to know, when they need to know it.  Hopefully, this will help them overcome their challenges quickly and effectively.
 
Your feedback is vital to the success of the site, so please let us know what you think on 20 April.

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