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Airline food

Comments (3)

Airline food

March 03, 2009 by Robert Craven

Recently travelled economy class (airline not relevant) to Joburg with knees up under my chin and elbows digging into my neighbour. Sounds like I am getting too old. But… my point…

Economy Airline food!
- Question: “Do the air stewards and flight deck crew eat it?”
- Answer: “No way – they have more sense.”

- So, the next question is: “How come it is good enough to give to the people in ‘cattle class’?”.
- And the answer is: “Because the airline simply doesn’t care about these customers.”

Am I just a victim of my own ‘ology’ (sort customers between platinum/gold/silver/bronze offerings, sack pondlife customers buying on price, focus on giving premium service to premium paying customers)? I think I am and it’s not very nice.

And then I start wondering about the sort of people who run cattle class businesses (hotels, travel companies, etc.) who all focus on the words ‘volume’, ‘cheap’ and ‘profit’.  Great stuff for the directors’ bonuses and for the shareholders, but it is not for me!

RELEVANT LINKS
Bright Marketing – see the chapters on the 80:20 Rule

Comments

Tim P's picture

I read somewhere that they actually make the food worse than they need in order to make a bigger difference with business class so they can charge more. Its the same reason that they are taking out seats in the main parts of airports, doing nothing to decrease the noise level and generally make it unpleasant not to be in a lounge.

But hey, if it means the business class customers are subsidising my flight who cares. Take a mars bar and an apple with you...

PS I always eat the food too - its more about boredom.

Mark Hook's picture

It doesn't matter which airline or what's served up, the food always tastes of plastic.

And I always eat every last bit - how does that reflect on me?!

Mick Dickinson's picture

And Ryanair is thinking of charging for us to use the on board loo! Potties to the rescue.

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