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Brand survival and the brand iceberg

Branding, is like an iceberg — it exists mostly below the surface. The visible brand messaging accounts for what we see above sea level. The invisible brand – the company culture, the customer experience — is the mass below the surface...

Date: 27 May 2011   By: Berry Burgess

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How to hire a social media consultant

Chances are, if you’re an entrepreneur or marketing director of a small to medium-sized business, you’ll have been dipping into social media platforms and hopefully getting engaged by now.

Date: 26 May 2011   By: Chris Street

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Is blogging the new PR?

Ask anyone in the business of selling a product and they’ll evangelise about the benefits of having their wares featured in a magazine. Not only does a feature in a magazine — be it in the “What’s new” section, part of an article or a specific feature to drive traffic to you...

Date: 25 May 2011   By: Fiona Humberstone

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How to sell when you are "crazy busy"

All business owners get busy — it comes with the territory and we all have to make choices on what we prioritise and what we don’t. Human nature tends to encourage us to prioritise the tasks that we like or are stronger at, and this, more often than not, does not include selling.

Date: 24 May 2011   By: Craig McKenna

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Why you are not paid what you are worth

If you are not getting paid what YOU think you are worth then I suspect that there are a number of possible reasons.

Date: 23 May 2011   By: Robert Craven

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Customer service is marketing

Many businesses have rigidly defined the respective roles and responsibilities of their customer service and marketing departments. This is often the source of frustrations as, on one hand, the marketing guys do not have the opportunity to interact with the customers and, on the other hand, the cust...

Date: 20 May 2011   By: verygoodservice

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Cutting through the data jargon (part two)

Onwards with the mission to give you the heads-up and the low-down on baffling data jargon. In part two, I am focusing on spring cleaning and ensuring your data is spic and span and up-to-date. It is that time of year after all.

Date: 19 May 2011   By: John Keating

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Are you selling your customers what they want or what they need?

It’s a simple question really. Many of us are passionate about selling products and/or services that we wholeheartedly believe in. Because, let’s face it, if we aren’t passionate about our own product then we can’t expect our customers to be. But selling someone something they ne...

Date: 17 May 2011   By: Fiona Humberstone